THE PRESERVATION ADVANTAGE
Stop competing on price. Start dominating a profitable, underserved market. Discover how specializing in historic restoration with authentic lime mortar gives you a distinct competitive edge.
Uncover The OpportunityA FORGOTTEN CRAFT, A PROFITABLE FUTURE
The demand for historic masonry restoration is a robust, multi-billion-dollar industry. Yet, a massive skills gap has left the market wide open for contractors willing to specialize. This section explores the scale of this opportunity, showing you a market with high demand, low competition, and premium pricing.
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Billion Dollar Market
Projected global historic restoration market value by 2033.
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Skilled Workers Needed
Projected shortage in historic trades over the next decade in the U.S.
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% Higher Rental Rates
Achieved by restored historic properties compared to market average.
FROM CROWDED FIELD TO OPEN MARKET
While the general masonry field is saturated, the number of true restoration specialists is critically low. This scarcity allows you to move from being a low-margin bidder to a high-margin specialist.
THE SCIENCE OF PRESERVATION
Using the wrong mortar on a historic building isn't just a mistake—it's a catastrophe. This section interactively demonstrates why modern Portland cement destroys old buildings and how traditional lime mortar preserves them. Understanding this science is your most valuable sales tool.
Portland Cement Mortar: The Cardinal Sin
Hard, Dense & Impermeable
Trapped moisture freezes, causing spalling damage!
- Too Hard: Harder than historic brick, it concentrates stress and causes the brick itself to crack and fail over time.
- Impermeable: Traps moisture inside the wall. It can't "breathe." This is the primary cause of failure.
- Destructive: Forces the irreplaceable historic brick to be the "sacrificial" element, leading to irreversible damage like spalling.
Lime Mortar: The Preservation Principle
Soft, Flexible & Breathable
Moisture escapes through the breathable mortar, protecting the brick.
- Softer: Softer than the brick, it acts as the sacrificial element, protecting the valuable masonry units from stress.
- Breathable: Its porous structure allows moisture to escape, preventing freeze-thaw damage and keeping the wall healthy.
- Self-Healing: Can autogenously heal minor cracks over time, extending the life of the repair and the building.
THE PROMASON SOLUTION
Sourcing authentic, high-performance lime mortar is simple. Our Hydraulic Lime (PHL) mortars are Portland-cement-free, engineered for historic accuracy and modern workability. Use this guide to select the perfect mortar for any restoration project.
ProMason PHL 2.0
Feebly Hydraulic
The softest and most breathable grade, ideal for the most delicate preservation work. Its high flexibility and vapor permeability make it perfect for repointing soft, porous, or deteriorating historic materials like early, low-fired bricks and sandstone.
Best For:
- Soft, porous, or deteriorating brick (pre-1900s)
- Sandstone, chalky stone, cob
- Interior plaster & exterior stucco
BUILD YOUR ADVANTAGE WITH US
Specializing in restoration requires a reliable partner. We eliminate supply chain headaches with direct-to-site nationwide shipping and boost your profitability with an exclusive trade program. We provide the materials and the business model for your success.
Nationwide Direct Shipping
Based in Kansas City, we ship our economical lime mortar concentrates directly to any job site in the country. This model ensures you have universal access to the right materials, reduces your freight costs, and allows for perfect color matching using local sand.
The Professional Trade Account
Our trade program is simple and powerful: get a 15% DISCOUNT on our specialized products. This isn't a loyalty scheme; it's a direct boost to your profit margin on every single restoration project, giving you an immediate financial edge.
Apply For A Trade Account
Get professional discounts on authentic lime mortars that set your company apart from the competition.
